The real estate market may be booming but this innovative company is taking it to a whole other level.
You walk through a model house taking in even the smallest detail — the amount of light pouring in from the windows, the colour of the paint on the walls, the stain on the wood flooring, the way the staircase spirals to the second level. You’re not a fan of the backsplash in the kitchen, so you replace it — right then and there — with a different style. You change the colour of the living room walls. You move the ensuite bathroom to the other side of the master bedroom.
That model house doesn’t physically exist and you’re not actually standing in it, but it certainly feels that way. This is the power of virtual reality and 3D renderings, and Oshawa-based Render Developments has brought this technology to real estate in real-time.
Launched in 2018, Render Developments is a world-class animation team that brings real estate developments to life during the pre-construction phase with photorealistic animated videos and images. Specializing in virtual reality, augmented reality, architectural renderings, 3D animation lifestyle and real estate videos and more, Render Developments takes drawings and architectural Computer Aid Designs (CAD) and turns them into a lifelike video. With the help of Render Developments, investors, developers and prospective buyers have the ability to see even the smallest detail in and around a building before it’s built, and customized interior packages enhance an agent’s ability to sell to their clients, whether live or online.
This is the power of virtual reality and 3D renderings, and Oshawa-based Render Developments has brought this technology to real estate in real-time.
Created by co-founders John Lilly and Joel Davies, who combine their skills in digital marketing, architecture, animation, and design, Render Developments can present any future real estate, engineering, or development project to investors and buyers in the most authentic way, enabling them to comprehensively visualize and conceptualize a proposed project before it has been built. From drone footage that highlights surrounding areas and features like transportation arteries, and virtual reality that provides the real-life experience of inspecting a property, to 3D renderings and video that strengthen the quality of presentations, Render Developments makes it easy to circulate ideas, in-person or virtually.
At a time when the pandemic has made prospective buyers reluctant to visit sales offices, and with the skyrocketing cost and shortage of lumber limiting the build of model homes, this innovation from Render Developments is helping to keep the already thriving real estate market booming.